Three Clicks to Smarter Decision-MakingWith three simple clicks, business users can build a predictive model within a configurable Web browser interface, and run simulations and "what if" scenarios that compare and test the best business outcomes – before deploying the model into an operational system. This ensures that the right decisions are made – every time – at the appropriate point of customer interaction. One way to describe this is to say that an organization or project team observes the situation, orients itself to conditions, decides what to do – and then acts. The cycle continues, as the team or organization observes the outcome of the action taken and re-orients itself to new conditions. IBM SPSS Decision Management employs both predictive models and business rules in generating recommended actions. It provides robust reporting capabilities and is a "closed loop" system, feeding the results of today’s interactions into the models that drive tomorrow’s recommended actions. And it connects easily to other enterprise information systems and technologies.